Happy Holidays everyone. First let me admit that I am a diehard University of Southern California Football fan. If you follow NCAA Football no doubt you know who USC is. My holiday season normally culminates with a USC Rose Bowl victory!
Lucky for you guys this USC addiction has inspired me to raise the stakes this year. As I sat contemplating yesterday how much money to wager on this year’s Rose Bowl, in which USC with be playing Penn S ...
Cash Flow: a measure of an organizations liquidity that usually consists of net income after taxes that usually provides solvency.
Happy Holidays everyone. Today I want to discuss the lack of cash flow in the fitness industry and how it directly relates the ultimate success of your fitness business, and how the next 7 months will be the most important in the life of your club.
I’m going to go out on a limb and say that for the most par ...
Answer the following questions:
Is your club as profitable as you need it to be?
Do you question your sales and marketing methods, wondering if they will actually work?
Do you have trouble coming up with new and effective systems?
Do you need more members but you don't know how to get them?
Is your personal training revenue less than expected?
Is there anyone you turn to for advise about how to run your club, and do they actually know wha ...
It seems more and more health clubs , and for that matter many businesses have forgotten about the importance of customer service. Owners, managers and staff members are resenting the fact that the actually have to be nice to people...imagine that. There is a strange sense of entitlement and an "I'm better than you" attitude in almost every service based business i have visited and our industry has become infamous for it.
On a recent trip to my ...
Have lower than expected revenues put a stress on your relationship with your landlord? For some of you the hard truth is that your monthly overhead is getting harder and harder to clear. No matter what size of type of health club you operate RENT is by far your highest expense. Unfortunately covering your rent payment is most likely taking away from your fitness business operating at 100%. The logic is simple; if you’re struggling to make ...
A lot has been going on here at Vitality Marketing Group. We have tons of new products and FREE resources located at www.gymmarketing.com so CHECK THEM OUT!Additionally i wanted to give everyone a quick introduction to me. My name is Chris Batchelor. If you have had contact with Vitality over the past year no doubt that you have spoken or traded emails with me. I am Curtis Mock's partner and am also the newest contributor to this blog, so loo ...
We bought 100 Florida Vacation packages a couple of months ago and they flew off the shelves because we sold them at our cost of $18 each. It is a 5 day 4 night vacation package you can give your members as a referral incentive, as an incentive to join, or if they win a contest. Instead of giving a free month as a thank you for a referral, why not give a Vacation?
We bought them on a special sale and that special has not been available for a c ...
I just ran across one of the coolest business card ideas I've ever seen. Go to http://www.superherocards.com/ and take a look. You can send a picture of yourself and they will turn you into a superhero. How fun would it be to hand your prospects a business card of you in a cape!I just contacted the CEO of Super Hero Cards and VMG gets to offer a discount to you! Just add VMG to your superhero name (it won't be printed on your name...it's just to ...