This is actually a forum post I responded to on www.gymsuccess.com but I thought it was relevant enough to share with you here. I assume you mean a site designed for your gym. There are local webmasters in your area possibly even in your club if you posted an announcement you might could trade out for services. If not then I've had success with 99designs.com Another and sometimes more affordable option are websites like Scriptlance, ela ...

People often ask me how do they know when  their club is performing at optimal levels to which I answer "Could you leave for a couple weeks with out any decrease in overall performance. If the answer is yes then you are well on your way! Sadly, more often than not the answer is a resounding NO WAY the place might burn down, because blah blah blah! Guess what, its your own damn fault. You can blame staff, economy,competition whatever com ...

In business it sometime becomes difficult to come up with new and interesting ideas for marketing and promotions. That's why holidays are so nice other than the general enthusiasm days like Christmas, Thanksgiving or even July 4th generates because of the fellowship, the good meals, and the mini vacation Fitness Business owners can capitalize on the easy advertising opportunities the holidays provide. Shoppers just expect specials and promo ...

Having just returned from Club Industry I am eager to introduce some exciting new programs I learned about and infuses the infectious energy some of the young upstarts shared with me. It was a great show and as always it was good to see some old friends as well as make some new ones. A ton of folks asked what I learned and I think the main thing I realized is that clubs everywhere are very similar. Those who struggle suffer from the same  ...

I will invading Curtis Mock's personal space at this weeks Club Industry Convention in Chicago Oct 6-8. If you wish to join in the fun drop by and see us at theFitBiz TV booth. remember its Boothe 1318 at McCormick place. All kidding aside I am extra excited whenever this time of year rolls around it's a great chance to see what's new in the industry, catch up with friends and colleagues, and make some new ones. If you are in the Fit Biz I enc ...

Seth Godin; another esteemed marketing guy(okay he's more esteemed than I) posted something in his blog that I've been saying for years about Fitness Sales. Potential gym members often buy based on what they WANT not what they NEED. What sounds more appealing? "Get started now and you'll have a  Rockin Body just in time for the cruise or If you join your doctor will be glad you lost some weight. In my experience ROCKIN BOD wins most of the ti ...

I know we spend a boatload of time talking about gym marketing to the outside world but don't forget one of the best assets you have inside the realm of your facility. First, it's a captive audience. Second, we know that one of the best ways to improve business is to sell more to the clients you have.And, finally it's mostly dirt cheap as in ZILCH to promote specials or offerings inside your club. Now since we are advertising to members you ...

I read an interesting article on smoking and how anti-smoking ads affected the rates of reduction. This got me thinking about how gym marketing might be more effective if we didn't focus so much on the picture perfect results but rather, the dismal end one might face should they not exercise. I am not a big fan of gloom and doom but it's a fact that fear is a great motivator. Obviously, we want to illicit results through our fitness marketing ...

Everything!!! I wish I could take credit for this nugget but gotta give props where due anyway I added a few Gym business related blurbs but this is just as solid health club marketing advice as you're likely to get from us today. Here it is: If you want to learn to do marketing... then do marketing. You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market. ...

Over the years  of  my illustrious fitness career and my experience in gym marketing the obvious adage  is to stick with what works.  I've only heard of a few situations where someone tried a tactic, it didn't work, and then they tried it again and had blockbuster results.  What I'm saying is that stick with what you know works and then experiment with new promotions or campaigns. People confuse the act of testing with trying something ...