I can’t believe I’m checking my email for a FREE report I requested a couple days ago.
Just to set the record straight I didn’t expect this “SECRET REPORT” was going to blow the lid off the subject I was curious about. (How to speak Greek in 2 days while you sleep) I was just hoping to pull 1 or 2 useful pieces of knowledge that could be useful to me or my gym consulting clients . Then, as expected I can determine if I would agree to the up-sell that would follow if the information was helpful.
Well, it doesn’t matter now…. these idiots could name a star after me or fly me to Aruba now and I wouldn’t bite on anything further because of the initial transaction.(PSSST You can try the Aruba thing, but it’s a long-shot)
I’m in the report business myself and I always try to provide actionable steps, gym marketing ideas, health club statistics, or some, gym sales tips the reader can use to produce results in their fitness business. Sure, if a club owner wants to learn more techniques or strategies there is another level of commitment on both sides and some price to be paid for even better results but, worse case scenario even if a health club operator reads the information decides the health club advertising ideas weren’t what they were looking for and trashes it, THEY GOT THE ITEM THEY REQUESTED!
Maybe down the road I’ll send them some innovative gym marketing plan or health club sales ideas they do like.
Listen up, I talk time after time about the power of gifting special members, offering bonuses, and referral rewards. I hope that you are keeping up and establishing bonus or reward systems but if you haven’t started that is still better than telling people you will offer something then take your sweet time or worse never deliver.
If you have incentives to join or incite members to take some action in the club and the people comply with your wishes get off your ass and reward them don’t make members track yo down fro a free month or a t-shirt. Why would anybody take you seriously if its like pulling teeth to get what you said you’d give. Where is the urgency to bring in my friend if I’ve never seen a thing from the last 3 folks I referred to the club.
Not only does this halt momentum on a membership or referral program it forces people to wonder if they can take you at your word in anything.
Make it Happen!
-Frank