Over the years  of  my illustrious fitness career and my experience in gym marketing the obvious adage  is to stick with what works.  I’ve only heard of a few situations where someone tried a tactic, it didn’t work, and then they tried it again and had blockbuster results.  What I’m saying is that stick with what you know works and then experiment with new promotions or campaigns.

People confuse the act of testing with trying something new. We should only continue to test things that have shown some results.

In other words don’t continue  inves a lot of time or money into a gym marketing  program that delivered nominal results. It is better to tweak your proven club promotions and see if you can improve them.  If you want to try something brand new and it doesn’t deliver any sales or prospects then there shouldn’t be a next time.  If you see a little life and you feel compelled to give it another go with some slight alterations go ahead  But if it doesn’t work in round two, you best move on.

Meanwhile, make sure you are still actively running your fitness marketing that has already passed the tests and is getting consistent results