In business it sometime becomes difficult to come up with new and interesting ideas for marketing and promotions. That's why holidays are so nice other than the general enthusiasm days like Christmas, Thanksgiving or even July 4th generates because of the fellowship, the good meals, and the mini vacation Fitness Business owners can capitalize on the easy advertising opportunities the holidays provide. Shoppers just expect specials and promotions and the bargain hunters senses are seemingly heightened looking for that great holiday deal. I've always considered Halloween the unofficial start of this holiday shopping season as it get's people geared up for the Thanksgiving, Christmas, Hanukkah rush but it is less capitalized on from a marketing, promotions, and out reach stand point. I would argue this is the perfect time to start sending gifts to clients, spreading a fun promotional message, host a party, and create fun activities around the club that invite in members and non-members alike. Start now and get the attention of prospects before everyone else is battling for attention. You might get a new member if you beat the rush at the very least plant a seed, make a friend, establish a dialog and start sales process. Once people are in your pipeline its a much easier conversion so get them now before everyone and their brother is vying for their attention or the focus is on doing for others. If you start in October you'll have more to be thankful for come November and probably be able to be more generous come Gift-giving season
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