Having just returned from Club Industry I am eager to introduce some exciting new programs I learned about and infuses the infectious energy some of the young upstarts shared with me. It was a great show and as always it was good to see some old friends as well as make some new ones.
A ton of folks asked what I learned and I think the main thing I realized is that clubs everywhere are very similar. Those who struggle suffer from the same deficiencies and challenges.Or they struggle very little and never experience the huge downswings by those reactive and overexposed to changes in the economy or industry.
Conversation after conversation it became clear that the seasoned owners/managers who focused on the me and my club being proactive, marketing effectively and staying ahead of the trends were all doing fine in their businesses while anyone who complained about the competition, made excuses, and talked about how tough it was out there generally had very little if any action plan to right the ship and seemed dougbtful if they’d be around for next years show.
So what was the difference. Ironically I got to talk to several club owners from the same area especially Chicago where the show was held and if there was a prevailing positive attitude and a lot of energy those clubs had nothing but success stories while the woe is me crowd all were struggling to stay alive. Keep in mind they both operated in the same enviromnt and shared the same opportunities yet had vastly different stories to tell.
This begs the question, which one are you? The excitable go-getter or the excuse maker. Are you the cheery proactive rainmaker in your community club or have you cornered the market on excuses and reasons why things are bad. Obviously, there is room for both but, the cool thing is it seems we get to choose.