Don’t you agree that your health club members would renew…if you do a good job of meeting their needs? You bet! The only way to meet the needs of your members and clients and improve member retention is to first know what they want. There are many ways to find out what your members are looking for: surveys, client panels, suggestion boxes, open door management policy, etc. Whatever it takes to to stay in tune with what what the majority is expecting. Sometimes the requests of members gets a bit crazy, and some of the suggestions I’ve received through the years…there is definitely a line you must draw. But as long as you are keeping the majority happy and satisfied, then the majority will always stick with you and that’s the best you can do. By the way, one of the best requests I ever received was for doggy massage. I didn’t implement it, but if the majority wanted it, heck…I’d massage the dog myself!