You probably have not thought about it before, if you have you’re in the minority. Offering free social groups at your health club is one of the easiest and most cost effective ways to improve retention and it can also lead to additional new gym member sales.  Odds are that many of your health club members enjoy similar activities, running, biking, reading, bible study, the list goes on and on. Think of ways to organize social groups in your fitness facility. Groups should be free to all, and lead by someone on your health club staff.  This is a great way to get your gym members involved in activity at your health club facility that is not completely centered on fitness. Organize a weekly run, or a book of the month club, and keep your gym members abreast of these happenings via signage, newsletters, emails and staff. If executed well, your health club will become more than just a gym. It is much harder to walk away from your social life than it is a gym membership. By getting them more involved, your gym members will stay and pay you longer.