A simple thank you card can make all the difference in your customers experience. It’s a pretty simple concept, right? I bet you’re not using it. The Health Club industry is becoming more and more about building relationships now than ever before, especially for middle market facilities that are searching for an identity and competing in an always changing market place.
By adding a simple, hand written thank you card to your new member process, this will help build that relationship, it will also reinforce the offers and amenities that the member can participate in at your club. A thank you card is also a perfect place to leverage a specially unannounced referral prize and incentivize your member to bring friends or family members with them. Couple a thank you card with regular follow up, including birthday cards and event invitations, and you will be well on your way to improving customer loyalty at your club.