I will invading Curtis Mock's personal space at this weeks Club Industry Convention in Chicago Oct 6-8. If you wish to join in the fun drop by and see us at theFitBiz TV booth. remember its Boothe 1318 at McCormick place. All kidding aside I am extra excited whenever this time of year rolls around it's a great chance to see what's new in the industry, catch up with friends and colleagues, and make some new ones. If you are in the Fit Biz I enc ...

Seth Godin; another esteemed marketing guy(okay he's more esteemed than I) posted something in his blog that I've been saying for years about Fitness Sales. Potential gym members often buy based on what they WANT not what they NEED. What sounds more appealing? "Get started now and you'll have a  Rockin Body just in time for the cruise or If you join your doctor will be glad you lost some weight. In my experience ROCKIN BOD wins most of the ti ...

I know we spend a boatload of time talking about gym marketing to the outside world but don't forget one of the best assets you have inside the realm of your facility. First, it's a captive audience. Second, we know that one of the best ways to improve business is to sell more to the clients you have.And, finally it's mostly dirt cheap as in ZILCH to promote specials or offerings inside your club. Now since we are advertising to members you ...

I read an interesting article on smoking and how anti-smoking ads affected the rates of reduction. This got me thinking about how gym marketing might be more effective if we didn't focus so much on the picture perfect results but rather, the dismal end one might face should they not exercise. I am not a big fan of gloom and doom but it's a fact that fear is a great motivator. Obviously, we want to illicit results through our fitness marketing ...

Everything!!! I wish I could take credit for this nugget but gotta give props where due anyway I added a few Gym business related blurbs but this is just as solid health club marketing advice as you're likely to get from us today. Here it is: If you want to learn to do marketing... then do marketing. You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market. ...

Over the years  of  my illustrious fitness career and my experience in gym marketing the obvious adage  is to stick with what works.  I've only heard of a few situations where someone tried a tactic, it didn't work, and then they tried it again and had blockbuster results.  What I'm saying is that stick with what you know works and then experiment with new promotions or campaigns. People confuse the act of testing with trying something ...

I’m no longer a big proponent of so-called sales tricks but if we ever want to get anywhere sometimes we have to dust off the old school playbook. Here’s one that is worth mentioning that most folks called the thermometer close . Since we are getting away from "sales dog, buy today tactics" this one works best when following up if you were not comfortable pinning the prospect down on the first visit. This is what I would call an upfront ...

If we only had a couple warm up games in the fitness business. Well guess what, No such luck. However, if there was ever a better time of year to hone your skills, start making trades, try new game plans,  make final cuts,  and figure out who the starters are gonna be now is as good a time as any. We are wrapping up the dog days of summer and moving into a busier time of year. While I hate to even admit there are seasonal chnges that impact ...

With the constant barrage of media we are exposed to daily how do you make sure your Fitness Marketing cuts through the clutter? Studies say we average 3000 impressions per day so it can be challenging and many of the ads have zero impact and we forget as soon as we see them. But, someone is making money off their advertising so never fear these tips will give you the highest chance of success. Before we even get started do yourself a favor and i ...

Every once in a while we stumble upon(another online tool, pun intended) a great resource fitness business owner 2.o can add to their gym marketing arsenal. Today is one of those days. Imagine  if activity seekers who were looking for something new to do and could visit your club out then recommend it to others in the community as well as help you build a group of loyal patrons that you get to reward for interacting in your club.  Well, ...