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Resources > Newsletter
A Simple Way to Generate an Extra $2,000 per Month
Offering Personal Training at the point of sale is nothing new, but this is a new low barrier way to do it.How to Make Sure Your Direct Mail Campaign Doesn't Suck (part 1) 10 steps to make sure your health club's direct mail efforts are successful
What's More Important--Yellow Page Ad or a Health Club Website? Having both a unique yellow page ad and a quality health club website are equally important
Health Club Marketing Success in 3 Easy Steps Easy ways to maximize your health club marketing efforts and systematically increase traffic
7 Ways to Get Free Publicity For Your Health Club Seven methods to generate free publicity for your gym or health club
Are Lead Boxes Dead? Though not as successful as in years past, Lead boxes can still bring new members to your health club
Don't Rush to Solve Your Members' Problems You should take the time to listen to your members rather than rushing to solve their problems
Focus on Your Most Important Member Your new members provide the best opportunity to increase add on sales
Merchandising Strategies to Increase Your Pro Shop Sales Merchandising strategies to help you increase revenues at your club by selling more products
How NOT to Handle a Membership Sale A true story of the absolute worst way someone should try to close a membership sale
Using Reverse Credit for Your Gym's Expenses Don't go deeper in debt...use this simple method to pay your expenses and upgrades at your club
Communicate Benefits to Sell More Personal Training Stop promoting features and instead focus on how your services will benefit your clients.
Pay Yourself First, Pay Your Bills Last As a gym owner, a secret to getting ahead financially is to pay yourself before you pay your creditors.
Gym Owners Use the B Word Developing a Budget will help you both personally and at your gym
Classify Your Members A simple method for classifying your members in order to understand how best to serve them
Rewarding Your Members for Their Referrals Simple and effective incentives you can offer your members for their referrals
What to do About Gym Germs Make sure your gym is as clean as possible to ensure lower member attrition
Improving Your Financial Fitness Steps to decrease debt and allow you to run your gym without worrying about finances
An Organized Office is a Happy Office Maintaining an organized office will help you be more productive and profitable
Give Thanks to Everyone Get in the habit of sending Thank You notes for all occasions and watch your membership grow!
Bribery Based Selling How to offer bribes to convince prospects to join sooner rather than later
Hold Your Staff Accountable Ensure maximum profitability at your health club by making sure everyone is doing their job
Always Ask For the Sale Learn how to ask for the sale every time to increase your closing rate
Retain More Members 3 things you can do beginning tomorrow to improve retention at your health club
Menu Endorsement How to partner with local restaurants and spread the word about your health club
A Well Trained Front Desk Staff How to effectively utilize your front desk staff to sell more memberships
Do You Have a Website? Simple steps to get your gym’s website up and running.
You Must Give in Order to Receive Learning how to give things away to help influence someone to buy from you.
