Growth and Expansion

Once you find initial success running a club, you will eventually outgrow your walls. You'll have to then redefine what your best strategies for growth will be.

What a great position to be in. Your business is thriving, but unfortunately you have too much business! Now what? Do you expand your walls and rent space next to you? Do you add on to your building? Do you open a second location? Should that location be in your city or in another city? Should you try to license or franchise your business?

Expect and plan for your business to succeed and it will. Fitness Marketing Group will provide you dozens of resources to grow and expand your health club business. We will focus on

To grow you must first be confident in your foundation. It must be solid and easily repeatable if you are planning on opening another facility. If you are planning on expanding your existing facility to accommodate more members, you also need to plan which profit centers and layout makes the most sense.

Once the decision is made that expansion will happen we want you to focus on the good and the bad of your existing facility. What is making and losing money now and what have your learned? In addition, we want to consider trends in the industry. What has changed? Not only what type of equipment will you place in your health club but also what will you be selling? Do you need to add or take away from your business model or will you simply be duplicating that which you already have?

Once the concept is agreed upon, it's then time to determine pricing, marketing and promotional models for your new business. Chances are that you learned a lot at your first facility and you will be adjusting accordingly for your expansion. It is also likely that your existing facility is a few years old, in which case you need to update your new business model to accommodate the current trends in the industry. Fitness Marketing Group works with hundreds of clubs and studios directly and contributes to several thousand via our newsletters, magazine articles and more. Our experience and exposure to the industry will assist us in building your business model to be the most profitable it can be. Chances are that there are other clients out there that are in one way or another implementing the strategies you are considering adding to your business, and FMG will be able to tell you if they have proven to be effective or not, adding more peace of mind to the process. We constantly update our followers with complementary business concepts by sharing ideas via our newsletters and our free internet TV show, Fitness Business Television. And to take your business to the next level, the Total Club Solution program is perfect for club owners looking to open a second location or build on to the current. Collectively, the information and resources will pay dividends when you are ready to expand.

The completion and continued growth of your business model is essential to expanding and maintaining your health club. Keep in mind, industry trend and popular profit centers are changing all of the time. Economic factors, buying cycles and new competition will lead to a constant tuning and tweaking of your business. To stay profitable in the fitness industry today, you must stay relevant. Our industry is not about big muscles and leotards any more...although there are still some that won't give up the old school mentality. The fitness industry is about results and providing value to your member, while also increasing profits.

Over the past few decades, our industry has grown from a fledgling concept to a multibillion dollar juggernaut. However the years of uninterrupted growth have recently stalled, not because people are not joining health clubs, but because health clubs have refused to change. Our industry was built on the concept of selling a membership to someone and hoping that they never use the facility. You can no longer follow this antiquated business model. Unless you're a low cost facility like Planet Fitness, your focus needs to be on service and relationships.

The 24 hour revolution, small key card club, low price competitors and now functional training facilities the last 5 years have created a whirlwind of change. Unfortunately, the independent health club owner has been left behind. This is due in many ways to the fact that you have no one to help and support you as you bob and weave through the changing industry landscape. Where do you turn to for forward thinking advice?

Fitness Marketing Group was founded with the concept that the independent club owner is the back bone of the industry. Fitness Marketing Group works exclusively with the independent health club owner who is ready to revamp their business efforts and dedicate themselves and their healthclub to being profitable in the future. If you are ready for this growth, FMG is ready for you.