Health Club Marketing

Driving consistent traffic to your gym is simple if you implement the appropriate health club marketing plan, utilize the appropriate mediums, and are consistent in your delivery of your fitness marketing strategies.

You have a great health club, but if no one is coming to visit, how will you ever be able to show people how great it is? Marketing your health club may feel like a daunting task and you often wonder how you can get more people into your club. If you have consistent delivery of your marketing message and reach your prospects through a variety of methods, you will have people visiting your gym. Fitness marketing is not rocket science, but it is often misunderstood.

Contrary to popular belief, marketing a gym doesn't have to be expensive. There are hundreds of low cost and no cost gym marketing strategies you can begin implementing immediately. Nearly all of our strategies and marketing systems are designed for health clubs with a limited marketing budget.

Health club direct mail, postcards, newspaper ads, etc. Fitness Marketing Group will help you design the most effective health club advertising messages and health club marketing material to maximize your response and stabilize your income.

Budgets are tight. FMG will coach you through dozens of strategies to get people in your door for little or no money. Guerilla Marketing is one of the most effective ways to generate new business at your facility. When marketing your fitness center, options are almost limitless. We will show you how to focus your energy on the most proven methods.

The power of the Internet is undeniable. 40% of consumers prefer to respond to an advertisement or inquire about a service online. FMG will help you create or maximize your existing fitness internet marketing efforts. Improved Google ranking, effective health club website design, development of your health club newsletters, autoresponders and blogs are absolute must haves in our industry today. Not only will we help you create them, we will help you optimize them to reach the most people.

Never forget to market to your existing members. In executed properly, over 40% of your membership base can become a referral generating machine. Not only do health club referrals cost almost nothing, they also spread your marketing dollars further. Referral memberships are also much higher quality members and tend to be retained longer because of their social relationships in the club. Fitness Marketing Group will help you implement low and no cost referral strategies that will immediately add revenue to your bottom line.

In order to continue bringing in a monthly flow of traffic, you need to have a systematic health club marketing plan in place; but it is very intimidating to begin putting a complete and extensive marketing plan together.

Most gyms use a shotgun approach to fitness center marketing. They try one thing and when it doesn't work, they stop trying it and when the next idea strikes them, they try that idea. Successful marketing is not a onetime gym postcard or buying ad space because someone came to your door with an amazing ValPak offer. This type of fitness club marketing has never worked for our industry, or for any other for that matter. If you perform a la carte marketing, you will never experience a steady flow of prospect traffic. Unfortunately, this style of fitness marketing is the norm for most health club businesses.

The first thing you need to do to implement your health club marketing plan is to determine the budget you have to work with. And even if you feel you don't have a budget, you do. The last thing you want to do is wait until you need a boost in your revenues to begin marketing. Your marketing efforts should never end. Marketing textbooks will tell you that the average amount you should put toward marketing is 13% of revenues. Not profits, Revenues.

It's a tough situation to be in. You can't make money without spending money, and you can't spend money if you don't have money! But if you look closely, you will find some areas to cut costs or increase profit centers by a few dollars. Begin with a marketing budget of 2% of your revenues, then 5%, then 8%, and so on. You must allocate a portion of your revenues to your fitness marketing efforts, and you must PLAN how you spend that money. You'll need a positive return on your investment so that you can increase your marketing budget the following month, and the month after that! But it starts with a plan.

Regardless of what type of club you have or what time of year it is, your marketing has to be effective or your budget will run dry and you will find yourself in a year from now in the exact same position you are today. FMG will help you make the most of your gym marketing efforts. We will structure your health club marketing plan as well as recommend effective Gym Promotions that WORK. You can be confident in knowing that anything we recommend has been tried and tested, and has seen positive results.

If you are a Total Club Solution clients we will teach you these systems and you will be more profitable than ever. If you are a Membership Campaign client we will come to your facility and implement many of these strategies at no up-front cost to you. There is always a way to get started improving your fitness marketing efforts, all you have to do is seek support. FMG is here to help. Remember, we have worked with hundreds of health clubs in situations just like yours. From small 1500 square foot training facilities to 50,000 square foot multipurpose clubs, Fitness Marketing Group can help