Health Club Membership Sales

New member sales are the lifeblood of your revenue stream, but you need to understand the best practices and strategies for closing new health club membership sales.

With the increased competition in our industry, closing a membership sale is not as easy as in years past. You need to be equipped with the knowledge and tools to make sure you are closing the majority of your guests. Otherwise you will find them joining health club competitor in your area! You might have the best offering, the best prices, or the best results, but if you don't get them to join, they'll never know how great you are!

There is definitely a right way and a wrong way to conduct a tour and present memberships. You need to understand what makes people buy and what you can do to help influence their decision without coming across as pushy

Fitness Marketing Group will give you the tools and develop the skills to begin selling more memberships immediately at your health club

Anyone can be friendly, provide a tour and present prices, but it is the way in which you do these things that will determine your closing percentage. From prospect to member, the sale is a process and it must be executed properly or you will fail. FMG is often able to increase closing percentages by 30 percent or more at client locations.

A proper method of prospect capture and follow up is a critical first step in a successful sale. If you are not collecting the prospects information properly and following up with them in an effective and timely manner, chances are you are losing a ton of revenue. Fitness Marketing Group will fill that gap by showing you a simple process of follow up that will quickly become the life blood of your membership sales system.

There is definitely a right way and a wrong way to communicate during the health club sales process. This includes both verbal and non-verbal communication. Gone are the days of high pressure sales tactics. You must learn how to ask for the sale in the right way and how to communicate with your prospects.

Fitness Marketing Group clients learn every way possible to overcome the most common objections your guests will have, allowing you to close more sales immediately. However, with the right structure from start to finish you will also encounter fewer objections in the first place. Selling gym memberships is actually a very easy process. It's just a matter of consistently implementing the same system. By the time the tour is complete, you will have answered and overcome any possible objection of your prospect through a structured conversation that gently leads them to committing to a purchase.

If you follow our sales systems, you will immediately increase your closing percentage and decrease the chance that your prospect will join somewhere else. Closing the sale is the final step in the process, and should actually be the easiest part of the process. However, for most health club salespeople, this proves to be the hardest obstacle. Remember, it is easier to manage a system than it is to manage a person. Believe it or not, it's not your staff that is good or bad at selling memberships, it is the system they use. Virtually, anyone can sell if they are taught the right procedure. FMG clients consistently close over 80 percent of all prospects that inquire at their facility. If you're not, please fill click the "Club Profile" banner in the top left of this page to receive a complimentary consultation.