Personal Training in a Health Club

A solid personal training program is what separates the great clubs from the good clubs and is the best way to make your club profitable. Marketing a personal training program is how you get them interested, but it's the overall system that keeps the program successful.

Personal training is the king of profit centers at your health club. If you don't have at least 10% of your members participating in personal training, then your club is under performing. Simply having a personal trainer at your club is not enough. Again, it's about systems. You need a system for marketing personal training, a system for selling personal training, and you need a system for IMPLEMENTING personal training in order to keep your members investing month after month.

Supplemental revenue, such as personal training or group training, or even fitness boot camps are an important part of the profitable health club. Your two major focuses in your personal training department are: building a relationship with your personal training clients, and generating more revenue per member.

Every health club will reach an equilibrium point at which they become saturated with memberships. Even a well run facility will eventually hit a plateau in membership volume and the revenue from these membership dues. This is why personal training is so important to business growth. At Fitness Marketing Group we firmly believe in earning more revenue from the members in your facility in one way or another. It's not about how much you sell your memberships, it's about how much the average member spends month after month, year after year.

Most health club owners and managers spend 90% of more of their time, energy and budget focused on bringing in new leads. But what about the additional profit centers like personal training? What kind of resources do you dedicate to them? One intro PT session is not enough. Your personal training marketing efforts must go much deeper than that.

In addition to a general lack of understand of how to profit from personal training, many health club owners also have to realize that for the most part personal trainers are horrible at selling almost anything, yet you put the entire responsibility of selling personal training on them. Either let them focus on personal training while another staff member sells, or TEACH your personal trainers how to systematically sell. Don't you want to stop complaining about your personal trainers who aren't closing as many personal training packages as you think they should be?

Increasing your personal training revenue is simple if you take the time to understand the process. FMG will help you identify how and what to sell as well give you the tools necessary to increase sales among your personal trainer by building relationships instead of high pressure personal training sales. We will also help implement EFT-based personal training packages at your health club, helping you better normalize your personal training revenue. Hoping to sell another 24-session package is no way to sell personal training. Times are changing, and you must change too.

Imagine simply having 500 members paying their dues of $30. $15k/month...not bad. But get only 50 of those members paying $300/month. You just doubled your revenues! Could you use an extra $15,000 per month? We think so.

Simply having a personal training program at your club is not enough. You need to spread the word. Personal trainer marketing isn't rocket science, but it does require effective planning, implementation and follow up in order to be successful. Personal trainer marketing follows many of the same rules as traditional health club marketing, but marketing a personal training program has one distinct advantage; You already have a prequalified group of prospects! Members of the health club have already shown that they are willing to spend money on fitness, now you just need to convince them to invest more, to receive better results. Personal trainer marketing MUST be an integral part of your overall health club marketing plan.

We provide you with effective strategies to close more personal training sales, both at the point of sale as well among your existing members. You won't always close a personal training sale on your first attempt, but that is why a system is so important. By consistently communicating and marketing your personal training offerings in a systematic fashion, you'll find many members investing in personal training at some point during their membership.

There are so many ways to keep personal training fresh and exciting at your health club. We provide you dozens of ideas, tips, and step by step instructions for increasing participation in your personal training programming. It can be overwhelming at first, but we break it down for you: personal training marketing, personal training sales, and personal training programming and implementation...we show you how to do everything.